The B-Sides are a six-piece rock–soul fusion band born out of late-night jam sessions at Montreat College. What began as a casual creative outlet quickly evolved into something more intentional as the group stepped beyond campus stages and into the professional music scene. Along the way, a distinct chemistry emerged—one that blends each member’s unique musical voice into a cohesive, high-energy sound. And yes, that includes their incredibly charming bass player . . . though I may be slightly biased.
As my longest-running creative project, I’ve worked alongside The B-Sides for over a year, contributing both as bassist and designer. This dual role has allowed me to help shape not only the band’s sound, but also its visual identity. Collaborating closely with lead vocalist and marketer Rosemary Costner, I’ve developed a cohesive brand that reflects the group’s personality and artistic direction.
The band needed a visual system that matched its sound: classic yet electrifying. Drawing inspiration from the bold, expressive aesthetics of the 60s and 70s, I created a design language centered around vibrant color, adaptable logo work, and a consistent visual tone. The goal was to ensure flexibility across live performances, venues, and digital platforms while maintaining a strong, unified identity.
The result is a brand that feels fun, playful, and full of energy—mirroring the spirit of the music itself. Across social media, this identity comes to life through a mix of performance content and short-form media, helping the band connect with audiences across generations while staying authentic to its roots.
Logo
Poster Gallery
