The B-sides Band
The B-Sides are one of the hottest new bands on the scene today . . . of course, I might be a tad biased. My association with the band began in the summer of 2025, where I created their first poster as the designer of the Montreat College Music Department. I quickly found my way into, well, I suppose you could say a more active role within the band as their bassist and an occasional vocalist.
The Pitch
The band needed a visual system that matched its sound: classic yet electrifying. Drawing inspiration from the bold, expressive aesthetics of the 60s and 70s, while still feeling fresh. One of the challenges was to create a brand without a consistent color scheme, as the logo and visuals of the band needed to be adaptable to numerous looks and concert venues across our shows.
MY ROLE
As the band's sole designer, it was my job to work alongside the manager and lead vocalist, Rosemary Costner, who runs the marketing and social media accounts of the band. Working collaboratively on every project, our process would start with finding the exact voice of each venue and molding it with the band's personality and feel.
Early Designs and Iterations
Similar to my works with both the CODA concerts and Chris Fraser, with this project, I had to work closely alongside the Montreat College Marketing Communications Department, keeping the school's visual identity and guidelines intact across digital communications and print standards while we still played at the school.
The Results
The final branding of the band has now been applied across posters, social media campaigns, the band's website, and merchandise for every one of our shows. The logo of the band has been applied as a specialized sticker across every concert, with a varied style of musical fun reflecting the flexibility of the band's numerous genres.
POSTER GALLERY
