Design Prompt:
Design a brand identity for a restaurant business. This business will include themed uniforms for the wait staff (male and female variants), outdoor signage, and a comprehensive menu layout that prioritizes visual and typographic hierarchy. Within these various elements, establish a visual theme that represents an aspect of the business.
Project Pitch:
Captain Crusty's Fish and Shrimp is an upscale fish camp located along the Atlantic coast. They offer top-quality seafood at a reasonable price, complemented by beautiful views of the ocean and an immersive pirate ambiance. As customers are seated by a themed member of the wait staff, they can then peruse a finely crafted menu of coastal delicacies.
To complement the scurvy aesthetic of the restaurant, the wait staff, menu, and primary branding of Crusty's are influenced by a noble vessel trekking across stormy waters, with the company colors showing a cool, murky blue contrasted against a warm wooden framing. The captain himself, as depicted in the logo, carries the crude but lighthearted nature of a pirate, complete with a leftover shrimp lost in the waves of his beard.
