A-ZOO
A-Zoo is a comprehensive mobile app concept developed by myself while a student at Catawba Valley Community College, designed to transform the way users experience zoos, aquariums, and animal parks.
THE PITCH
The goal of the app was to allow users to search nearby locations based on specific animals, making it easy to answer questions like “Where can I see a ring-tailed lemur?” or “Which aquarium has narwhals?” The goal was to eliminate uncertainty and elevate a typical visit into a fully planned, intuitive, and engaging animal adventure, with a focus on the user experience and interface.
MY ROLE
Inspired by my own love of animals and frustration with the lack of current information found through most zoo informational sites, from a design perspective, I developed a complete branding and visual identity system, including multiple logo iterations, a bright and character-driven aesthetic, and a cohesive UI language that carried across all touchpoints. The app experience was built through wireframing, low-fidelity prototyping, and ultimately a fully realized high-fidelity prototype.
WIREFRAMING
THE RESULTS
The project was designed to showcase my skills as an experience based designer, recognized at Catawba Valley Community College’s Shark Tank–style app design showcase, where it earned 2nd place among my fellow student's concepts.
HIFI Prototype
Collateral Booklet
A poster developed for the project, set to show off logo, typography, and print layout design, was also submitted to the Adobe National Competition in 2024, which landed me a spot representing the state of North Carolina alongside 49 other competitors nationwide in Orlando, Florida.
